to the context. If you do not utilize pathos well, your audience will not be motivated to disrupt the status quo. Are all emotions equal? Is it your speech content that creates pathos, or your delivery? There are also certain techniques and presentation styles that create or enhance emotions, which reduces the ability of the audience to be critical. The words empathy and pathetic are derived from pathos.
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One possibility to achieve this is due to the correct use of figures of speech. You may recognize the enthymeme as assertions followed by reasons. The enthymeme is the rhetorical syllogism, in which part of the logical sequence is left unstated. Instead, the goals of a persuasive speaker are to: be aware of the wide range of emotions, decide which emotions to evoke, and learn how these emotions can be evoked in your audience. He perfected the form for the modern presidency, and every president since has followed his lead. I Have a Dream by Martin Luther King. Pathos: appeals to the emotions of the audience. Randomly making the audience feel anger or joy or fear or hope will not, in itself, get you anywhere. Pathos: Why Evoke Audience Emotions at All? Pathos encompasses the emotional influence on the audience. Mayer, Heike: Rhetorische Kompetenz: Grundlagen und Anwendung (Uni-Taschenbücher L).
Andrew Dlugan is the editor and founder of Six Minutes. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator.