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some people believed that a complete search index would make it possible to find anything easily. 8 Appendix A: Advertising and Mixed Motives Currently, the predominant business model for commercial search engines is advertising. We are planning to add simple features supported by commercial search engines like boolean operators, negation, and stemming. This causes search engine technology to remain largely a black art and to be advertising oriented (see. But we believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm.

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In particular, link structure. 4.2.2 Repository Figure. Of the 1994 ACM sigmod International Conference On Management Of Data, 1994. Words in a larger or bolder font are weighted higher than other words. This type of bias is much more insidious than advertising, because it is not clear who "deserves" to be there, and who is willing to pay money to be listed. Keywords : World Wide Web, Search Engines, Information Retrieval, PageRank, Google. Finally, there are no results about a Bill other than Clinton or about a Clinton other than Bill.

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